Are you looking for new, high-performing ways to communicate with your audience? Then it might be time to leverage Viber Business Messages.
You already know that Viber is widely used but did you know that in Greece it is by far the most popular messaging app? 9 out of 10 Greeks have Viber installed on their mobile phones, and 1 in 2 use the app daily.
Wondering what Viber Business Messages really are and how you can get a Viber Business Account for your company? Want to understand the pricing model and how Viber for Business charges work?You’re in the right place. In this complete guide, we’ve gathered everything you need to know about Viber Business from how it works and what it offers, to costs, use cases, and best practices so you can decide how to use it effectively for your business communication.
Περιεχόμενα:
- What Is Viber for Business
- Why Use Viber Business Messages
- What Is a Viber Business Account
- Viber Business Messages – Message Types & Categories
- Viber Business Messages – Best Practices for Successful Campaigns
- Viber for Business & Data Security – GDPR Compliance
- Viber Business Messages Pricing & Charges
1. What Is Viber for Business
Viber for Business is a suite of solutions and services offered by Viber to help businesses and brands reach their audience and communicate with them effectively directly within the Viber app.
The available Viber for Business solutions include:
- Viber Business Messages
- Viber Ads
- Viber Stickers
- Viber Chatbots
Viber Business Messages are the flagship offering of Viber for Business. They serve as a powerful direct communication channel that enables businesses to send bulk or personalized messages to their audience.
These messages come with advanced capabilities such as: rich media content (images, videos, buttons), message templates, detailed delivery and performance reports.
Viber Ads are display advertisements that appear across multiple screens and placements within the Viber app. They can include animated visuals, text, and CTA buttons, while video ads are also supported for Viber desktop users.
Viber Stickers
With Viber for Business, you can create your own branded sticker packs that users can download and share with friends. Branded stickers are a fun and engaging way to boost brand awareness and drive organic engagement.
Viber Chatbots
Viber Chatbots allow your business to be available to users 24/7. You can automate customer support, guide users through product recommendations, and even accept payments—delivering a seamless conversational experience.
Overall, Viber for Business and its solutions are highly effective tools for businesses across all industries. They help increase sales, deliver faster and more targeted customer support, and ultimately strengthen relationships with your audience.
Are you ready to launch your own Viber Messaging campaigns?
2. Why Use Viber Business Messages
Viber Business Messages are an obvious choice for businesses that want to build profitable, long-term relationships with their audience. Especially in Greece, Viber for Business is an essential marketing channel due to the app’s massive adoption. Businesses aim to communicate with customers where they already are - and Viber Business Messaging is a must-have tool for achieving that.
Let’s take a closer look at the key advantages:
6.5 Million Users in Greece
Without a doubt, Viber’s biggest advantage is its enormous popularity among Greek users. The app has over 6 million active users in Greece, giving businesses that adopt Viber Business Messages access to an exceptionally large audience.
Two-Way Communication
The ability to engage in real-time conversations with customers opens new possibilities and strengthens marketing efforts. Brands can build more personal relationships, increase trust, and turn consumers into loyal customers through direct, interactive communication.
Advanced Features
Viber for Business provides a wide range of advanced features and tools that help businesses communicate more effectively. Specifically:
brands and customers can exchange files, making technical support faster and easier, businesses can send explanatory how-to videos, customers can reply directly to specific messages within a conversation.
These capabilities significantly enhance both customer support and overall engagement.
One Channel for All Communications
With Viber Business Messages, businesses can send promotional messages, service updates, and engage in customer conversations all within a single channel: Viber.
This simplifies campaign management for businesses, while recipients can easily search past messages or pin important ones at the top of the conversation.
Overall, Viber for Business makes communication between brands and consumers more direct, faster, and more effective.
Official Viber Verification
Trust is critical in today’s digital and eCommerce environment. Businesses that create an official Viber Business Account gain a significant advantage, as users can be confident they are interacting with the legitimate brand - not an impersonator.
This official verification reassures customers and strengthens brand credibility from the very first interaction.
Viber Business Messages – Use by Industry in Greece
Rich Content
With Viber Business Messages, you are not limited to short text-only communications. Businesses can send images, videos, files, and URLs with CTA buttons, while customers can reply with files, photos, and videos as well. This interactive, rich-content communication significantly increases conversions and helps businesses better understand what consumers are really looking for.
Lower Cost
With Viber for Business, you can save a significant portion of your marketing budget, as you are charged only for messages that are successfully delivered, not for all messages sent.In other words, you pay only for delivered messages in every campaign. Additionally, Viber Business Messages support the Time to Live (TTL) feature, allowing businesses to define a specific delivery window for each message.
Detailed Reporting
Businesses using Viber Business Messaging receive in-depth analytics for every campaign, including metrics such as:
delivered messages, read messages, link clicks. These insights enable businesses to draw valuable conclusions about recipient behavior and continuously optimize future campaigns.
Personalized Messages
Viber Business Messages support full message personalization. Businesses can tailor content by adding the recipient’s name and other unique, customer-specific details. This makes messages more engaging and significantly increases the likelihood that recipients will take the desired action.
100% Delivery with SMS Fallback
SMS Fallback is an advanced feature of our platform. Any Viber message that cannot be delivered for any reason is automatically rerouted and sent as an SMS. For example, if a user does not have Viber installed on their device, they will receive the same content via SMS. As a result, businesses ensure they reach their entire audience, achieving maximum delivery coverage.
Top-Tier Data Security
Viber provides end-to-end encryption for all private and group conversations, as well as full encryption for Viber Business Messages. Messages are not stored on Viber’s servers, and all connections used are fully secure - ensuring the highest level of data protection.
Integration with Third-Party Systems
Viber Business Messages support integration with third-party systems such as eCommerce platforms, enabling automated notifications and order updates. The Viber for Business API is a flexible, robust solution designed to meet the integration needs of businesses of any size or industry.
Are you ready to launch your own Viber Messaging campaigns?
3. What Is a Viber Business Account
Businesses that want to use Viber Business Messages must first create a Viber Business Account. Business Accounts are official, Viber-verified pages within the Viber app. Think of a Business Account as your brand’s official profile on Viber, providing users with key information about your company.
A Viber Business Account page includes:
- company logo
- brand name (Viber Sender ID)
- blue tick (verified account badge)
- conversation history with each customer
- business address
- an “About” section describing the company
Viber Business Account – Useful Features
Searchable Profiles
Users can search for any brand directly in the Viber app’s search bar and initiate a conversation themselves. This gives brands an additional touchpoint to connect with potential customers and drive inbound engagement.
Unsubscribe Feature
Recipients of Viber Business Messages can easily opt out from a Viber Business Account if they no longer wish to receive messages. This ensures transparency, respects user preferences, and supports compliance with communication best practices and regulations.
The Profile of Greek Users
Why You Need an Official Viber Business Account
Brands and companies are increasingly recognizing the value of Viber Business Messages and personalized messaging, and are steadily adding Viber—and other messaging apps—into their marketing mix. Banks, retailers, logistics companies, and businesses across many industries can successfully leverage bulk Viber messaging to communicate with their audience.
Building trust is especially important when sending business messages. For this reason, Viber Business Messages are delivered only to users who have explicitly opted in to receive bulk Viber communications. In addition, users can always verify whether the sender is an officially approved business, as verified Viber Business Accounts display a blue tick next to the brand name.
An official Viber Business Account also includes essential business information such as: company logo, business address, contact phone number, a short company description.
In essence, it provides everything recipients need to feel confident and secure when interacting with your brand. This transparency and credibility significantly increase engagement and trust in your Viber communications.
4. Viber Business Messages – Message Types & Categories
Viber Business Messages are divided into three main categories, based on the purpose and content of the message. Each message type also follows a different pricing model.
Types of Viber Business Messages
- Promotional Messages
- Transactional Messages
- Conversational Messages
Promotional Viber Messages
Promotional Messages are used for sales, marketing, and advertising activities. They can include: text (up to 1,000 characters), emojis, images, videos, CTA buttons.
Use cases:
- launching new products
- announcing special offers or discounts
- notifying customers about back-in-stock products
- sending coupons and promotional codes
Examples
Refresh your summer look with up to 80% discount on 5,200 t-shirts, swimwear, shorts, shoes, and summer accessories! ⛱️ ⛱️
Hurry up - offer valid until today at 23:30
Free shipping on orders over €50
Our new store at 56 Ermou Street has just opened!
Visit us and discover unique collections, exclusive items, and stock products.
We’re celebrating our opening all week long
Transactional Viber Messages
Transactional Messages, as their name suggests, are used for transaction-related communication and the delivery of important or time-sensitive updates. They consist of text only plus a link.
Use cases:
- sending OTPs (One-Time Passwords)
- order confirmations
- order tracking updates
- appointment reminders
Examples
Conversational Viber Messages – Two-Way Communication
Conversational Viber Messages allow recipients to start and maintain a direct dialogue with a business. They are divided into two categories: Two-Way and Session messages. The main difference between them relates to pricing. You can find detailed information about two-way and sessions messages in the respective sections.
Two-Way Viber Message Pricing
Two-Way messages are charged per delivered message.
Session Viber Message Pricing
Sessions are 24-hour windows during which businesses can send up to 60 messages while being charged only for the first message.
To start a Session, the conversation must be initiated by the customer.
Use cases:
- customer support
- collecting feedback
- order management
- post-sales support
Examples
Viber with SMS Fallback
Wondering what happens if recipients don’t have the Viber app installed or don’t have internet access at the time a campaign is sent? With the advanced Fallback to SMS feature, any Viber messages that fail to be delivered for any reason are automatically rerouted and sent as SMS. What’s more, businesses can include mobile landing pages in the SMS, allowing for rich, interactive content. This means that even through SMS, campaigns can remain engaging and content-rich—offering an experience very similar to Viber messaging.
Are you ready to launch your own Viber Messaging campaigns?
5. Viber Business Messages
Best Practices for Successful Campaigns
There are several best practices you should follow to ensure your Viber Business campaigns deliver maximum results. Below, we break down the key best practices to help you boost the effectiveness of your Viber messaging efforts.
Plan Your Campaign in Advance
To ensure a Viber messaging campaign is successful, it’s essential to plan it carefully by defining its goal and purpose from the start. First and foremost, you need to clearly identify the campaign’s target audience so you can tailor the content to what resonates with them. While this may sound obvious, proper segmentation and precise targeting are the most critical success factors of any campaign. Take the time to segment your audience correctly. Once you’ve defined your target audience, all other elements—such as the message, the optimal send time, and the campaign type—become much easier to determine.
Keep Text Short & Use Eye-Catching Visuals
Viber Business Messaging supports rich content, but that doesn’t mean you should overload your messages. When it comes to text, keep your message short, clear, and smart—designed to quickly capture the recipient’s attention. Remember, consumers spend only a few seconds on each message. Use active voice and action-oriented verbs that encourage recipients to take the next step. For visuals, always use high-resolution images with a clean design and limited color palette. Well-crafted, attractive visuals help your message stand out and draw attention immediately.
Leverage Personalization
Personalizing Viber Business Messages for each recipient enables your business to run far more effective campaigns. By tailoring message content to individual customers, your messages become more relevant and significantly more likely to convert. Consumers are far more inclined to engage with messages that feel personal and include information relevant to their needs or interests. In addition, personalized messages make recipients feel valued and important to your brand—leading to higher engagement and stronger customer loyalty over time.
Send at the Right Time
As with any marketing activity, timing plays a crucial role in the success of Viber Business Messages. If your campaign isn’t sent at the right time, even the most attractive and personalized message may fail to achieve strong open rates. That’s why it’s essential to send notifications and promotions at times and on days when recipients are most likely to interact with your messages. To determine the most effective send times, you need a solid understanding of your audience’s habits. Consider factors such as location, age, gender, activity patterns, and interests to identify the ideal timing for delivery.
Always Use Clear Call-to-Actions
Call-to-Actions (CTAs) are a vital component of every marketing message—and Viber Business Messaging is no exception. Well-crafted, compelling CTAs can make a significant difference in a campaign’s overall conversion rate. When creating CTAs for your Viber Business messages, keep the following tips in mind: Use simple, clear, and consistent language, Adopt a motivating, action-driven tone that encourages immediate response, Choose wording that your audience is already familiar with, Strong CTAs guide recipients toward the desired action and help turn engagement into measurable results.
Are you ready to launch your own Viber Messaging campaigns?
6. Viber for Business & Data Security
Viber is one of the most secure messaging apps worldwide and places strong emphasis on data protection and user privacy.
- All messages exchanged between businesses and consumers are protected with end-to-end encryption.
- Viber Business Messages are displayed only on the recipient’s device. Viber does not store messages after they have been delivered
- Viber keeps customer data fully secure and does not share or distribute it to third parties.
- Viber uses exclusively secured servers for the delivery of Business Messages, hosted within virtual private cloud environments to ensure maximum protection.
Viber Business Messages & GDPR
Viber Business Messages, just like SMS marketing, are an opt-in communication channel. This means that recipients must have explicitly given their consent (GDPR consent – opt-in) before businesses are allowed to communicate with them.
Businesses are required to: Collect explicit consent from users before sending Viber Business Messages, Store and maintain proof of consent for every recipient included in their contact lists, If messages are sent without explicit recipient consent, they are considered spam, and Viber may impose penalties or fines on the sender. Recipients also have the right to unsubscribe at any time, ensuring full transparency, compliance, and respect for user preferences.
7. Viber Business Messages Pricing
The Viber Business Messages service is offered through a monthly subscription. The subscription fee is determined based on the destination country of the messages. You can view the official Viber pricing list here
In Greece, the monthly subscription (minimum consumption amount) is 175.00€ and includes a minimum number of messages that can be sent.
The total number of messages you are entitled to send depends on the pricing table below:
| Cost per Message Type | ||
| Promotional | Transactional | Conversational Session |
| 0,0184 € | 0,0104 € | 0,0173 € |
| Indicative Minimum Usage | ||
| 9.510 messages* | 16.826 messages* | 10.115 messages* |
*The numbers apply if you send only one message type. You can, of course, combine different message types, with each one charged according to its respective rate.
If the messages included in the monthly fixed subscription are not sufficient, any additional messages are charged according to the pricing table above. Of course, you can send messages to all supported countries, with the corresponding charges applied.
If your contact lists are smaller or you do not plan to run campaigns frequently enough to fully leverage Viber Business Messages, we recommend considering alternatives such as SMS Marketing as well as tools to help you grow your recipient lists, such as Subscription Forms.
Conclusion
To sum up, Viber Business Messages enable businesses to send promotional campaigns and important updates to their customers instantly, quickly, and effectively. At the same time, they provide the ability for real-time, two-way communication between brands and consumers.
They are a powerful and highly effective tool for keeping customers informed about the latest updates, delivering timely and personalized customer support, and, of course, increasing sales. Start leveraging the most popular messaging app in Greece today and see measurable results right away.
If you are looking for an official Viber partner to get started, contact us today!
Are you ready to launch your own Viber Messaging campaigns?
