As the holiday season approaches, the ability to boost end-of-year sales through smart, personalized campaigns becomes more important than ever.

Whether you’re a retailer, a service provider, or an eCommerce brand, planning your Christmas marketing strategy can help you stand out and maximize revenue during the most competitive shopping period of the year.

In today’s article, we’ll explore top Christmas marketing ideas using SMS, Viber, and Email so you can finish the year strong in terms of sales.

Why Christmas Campaigns Matter More Than Ever

December is traditionally the month with the highest shopping activity worldwide. Consumers are looking for deals, gift ideas, and memorable experiences—but their attention is limited, inboxes are crowded, and competition is intense. In this environment, a well-designed omnichannel strategy across SMS, Email, and Viber can truly make the difference.

Smart Christmas Marketing Ideas

Below are proven strategies you can apply across all communication channels to drive more engagement and higher sales.

1. Create an 8-Day Christmas Countdown

Plan an SMS or email campaign where customers receive a new offer, gift idea, or useful tip every day. Enhance the campaign on Viber or email with images and videos to build anticipation and a festive mood.

Pro Tip:
Use SMS for daily reminders and leverage Viber for richer, more visual content—such as product showcases or curated holiday gift bundles.

2. Send Personalized Gift Guides

Analyze customer behavior and purchase history to create targeted gift guides featuring products that truly match their interests and needs.

Send them via email or Viber for a more direct and engaging experience. Personalization significantly increases click-through rates and conversions.

Example:
“Still looking for the perfect gift? Check out your personalized gift list!”

3. Give VIP Customers Early Access

Reward your most loyal customers by giving them exclusive early access to your Christmas offers before they go live for everyone else. Send the early access via SMS or Viber and pair it with a limited-time countdown and special VIP bundles to strengthen the feeling of exclusivity.

Example:
“VIP Access: You have a 24-hour head start before our Christmas offer goes live. Shop before everyone else!”

4. Remind Customers of Last Shipping Dates

Help customers avoid delays and unpleasant surprises by informing them early about final order deadlines.

Send a short SMS or Viber message clearly stating when they need to complete their purchase to receive gifts before Christmas.

Example:
“Place your order by December 20 to receive your Christmas gifts on time!”

5. Combine Email & SMS for Maximum Impact

Use the strengths of each channel by sending an email with a complete product showcase, beautiful visuals, and gift recommendations.

Then, boost campaign performance with a short SMS that creates urgency or provides a direct call-to-action.

Example:
An email featuring 5 gift recommendations + an SMS with a discount code for immediate use.

How to Keep Engagement Going After Christmas

The holiday season doesn’t end on Christmas Eve - and neither should your marketing.

The days that follow are a great opportunity to increase engagement and drive additional sales. Post-Christmas offers work perfectly to clear seasonal stock, while promoting them via SMS or Viber ensures immediate visibility and faster customer response.

As the new year begins, take advantage of consumers’ motivation for a fresh start and promote new arrivals, upgrades, or New Year resolution–related content via email.