What is Abandoned Cart SMS & Viber?

Abandoned cart SMS & Viber refers to automated messages sent to users who did not complete their purchase, encouraging them to return and finalize their order.

This is one of the most effective strategies in e-commerce, as it targets users who have already shown strong purchase intent.

Why Do Customers Abandon Their Carts?

Before applying the solution, it’s important to understand the problem.

The most common reasons include:

• high shipping costs
• complicated checkout process
• lack of trust
• price comparison
• distractions (especially on mobile)

This means many potential sales are lost unnecessarily.

How Abandoned Cart Messaging Works (SMS & Viber)

The strategy is based on automatically sending messages after a user abandons their cart.

Example flow:

• A user adds products to their cart
• They leave without completing the purchase
• An SMS is sent after 30–60 minutes
• If there is no response, a Viber message follows
• A final reminder or incentive is sent

This multi-step approach significantly increases conversion rates.

Why Use SMS & Viber Together

Combining SMS and Viber increases campaign effectiveness by covering different communication scenarios.

SMS:

• instant delivery
• very high open rates
• ideal for urgency

Viber:

• rich content (images, CTA buttons)
• more engaging communication
• higher interaction rates

Together, they create a powerful omnichannel recovery strategy.

How Much Can It Improve Conversions?

Abandoned cart campaigns can recover a significant percentage of lost sales.

In practice:

• higher open rates compared to email
• immediate user return to the website
• increased conversion rates

It is one of the highest ROI use cases in e-commerce marketing.

Abandoned Cart SMS & Viber Examples

SMS example:
“You left something in your cart! Complete your purchase now: link”

Viber example:
A message including:

• product image
• short description
• “Complete Purchase” button

SMS with incentive:
“Complete your purchase now and get 10% off: link”

Best Practices for Abandoned Cart Messaging

1. Send the first message quickly
Ideally within 30–60 minutes.

2. Use a clear call-to-action (CTA)
Example: “Complete your purchase”

3. Avoid over-messaging
2–3 messages are usually enough.

4. Offer an incentive
Discounts or limited-time offers increase conversions.

5. Personalize your messages
Include the customer’s name or product details.

SMS & Viber vs Email for Abandoned Carts

SMS and Viber provide more immediate engagement compared to email.

The most effective strategy combines all channels.

How to Set Up an Abandoned Cart Strategy

Step 1: Collect customer data
Emails, phone numbers and consent.

Step 2: Set up automation
Create triggers for abandoned carts.

Step 3: Design your messaging flow
SMS
Viber
follow-up messages

Step 4: Optimize performance
Use analytics and A/B testing to improve results.

How Yuboto Supports Your Strategy

Yuboto provides advanced messaging solutions that help e-commerce businesses recover lost sales effectively.

With Yuboto, you can:

• send SMS and Viber campaigns
• create automated messaging workflows
• track performance with analytics
• integrate messaging with your e-commerce platform

Frequently Asked Questions

What is abandoned cart SMS?
It is a message sent to users who did not complete their purchase.

Which is better: SMS or Viber?
The combination of both delivers the best results.

When should I send the message?
Ideally within the first hour after abandonment.

Conclusion

Abandoned cart SMS & Viber is one of the most effective strategies for increasing e-commerce sales.

When implemented correctly, businesses can recover lost revenue, increase conversions and significantly improve the overall customer experience.