In recent years, the marketing landscape has changed dramatically. With the rise of AI and new technologies, businesses have more advertising tools at their disposal than ever before. Yet one strategy continues to stand out, despite being around for many years: SMS marketing.

In an era where consumers are constantly bombarded with emails and social media ads, SMS offers a more direct and highly effective way to communicate with your audience.

What Is SMS Marketing?

SMS Marketing is the practice of sending promotional messages to users who have given their explicit consent (opt-in). Messages are delivered directly to the customer’s mobile phone and can be sent in bulk, instantly, and with precise targeting. Today, SMS has evolved into one of the most effective tools for businesses that want to increase sales and strengthen their brand presence.

Why Your Brand Should Use SMS Marketing in 2026

As we approach 2026, SMS is emerging as one of the most effective and highly targeted communication channels. Below are the key reasons why businesses should include SMS in their marketing strategy.

1. Mobile Shopping Continues to Grow

More and more consumers are making purchases directly from their smartphones. This makes SMS an ideal channel to capture customers’ attention at the exact moment they are holding the device they use to buy. SMS helps reduce friction and shorten the customer journey, leading to faster decisions and higher conversions.

2. SMS Delivers Unmatched Engagement

With open rates reaching up to 98%, SMS almost guarantees that your message will be seen. It enables your brand to send instant offers, updates, reminders, and important notifications directly to the customer’s screen. In a world overwhelmed by ads and notifications, SMS manages to stand out.

3. High Return on Investment (ROI)

SMS campaigns are cost-effective and deliver excellent results. Since SMS is an opt-in channel, your messages reach people who have already expressed interest in your brand. With modern SMS platforms, you can:

• target the right audience with precision
• segment your contact lists
• send personalized messages

All of these contribute to higher effectiveness and a better ROI compared to many other marketing channels.

4. Instant and Reliable Communication

SMS messages are delivered instantly and typically read within minutes. This allows businesses to communicate:

• urgent offers
• event reminders
• limited-time promotions

The immediacy of SMS drives quick responses and can lead directly to instant sales.

5. Stronger Customer Loyalty and Repeat Purchases

SMS helps brands stay top of mind. When used correctly - through personalized offers and valuable updates - customers feel understood and appreciated by the brand.

This leads to:
• increased customer loyalty
• more repeat purchases
• stronger, long-term customer relationships

When used strategically, SMS becomes a powerful customer retention tool.

5 Ways SMS Marketing Improves Your Business

How can SMS enhance your marketing efforts? Below are five key reasons why it’s worth integrating SMS into your overall strategy.

1. Increases Sales

With a well-structured SMS strategy, you can easily drive more traffic to your website or physical store. Proven examples include promoting discounts, sending mobile coupons, and reminding customers about abandoned carts in your eCommerce store. When the right message reaches the right audience at the right time, sales increase naturally.

2. Improves Customer Retention

Did you know that just a 5% increase in customer retention can lead to up to 95% higher profits? SMS is ideal for: re-engaging customers who haven’t interacted with your brand for a while, reminding them of the value of your products, encouraging repeat purchases. It’s a simple tool with a powerful impact on long-term customer retention.

3. Delivers Superior Customer Service

9 out of 10 consumers prefer communicating with businesses via SMS rather than phone calls. SMS saves time and offers fast, convenient support.
Common use cases include:

• appointment reminders
• order and shipping confirmations
• pickup notifications
• real-time support updates
• urgent alerts
• refund notifications
• post-interaction follow-ups

This way, your brand delivers fast, reliable customer service at every touchpoint.

4. Strengthens Customer Loyalty

Personalized and targeted SMS messages make customers feel seen and understood. When you send the right offer at the right moment or respond quickly to product inquiries, you strengthen: customer relationships, trust in your brand, the likelihood of long-term loyalty. SMS becomes a powerful tool for building lasting customer relationships.

5. Boosts Event Participation

Attracting attendees to events such as concerts, conferences, charity initiatives, or corporate events can be challenging. SMS makes communication direct and effective by enabling: instant invitation delivery, early promotion of event dates, timely reminders just before the event. As a result, attendance rates increase and events are more likely to succeed.

Top 5 Use Cases of SMS Marketing for Businesses

Let’s explore smart and effective ways you can leverage SMS marketing to benefit your business and strengthen communication with your audience.

6 Best Practices for Effective SMS Marketing

To ensure your SMS marketing campaigns deliver results and fully leverage the power of the channel, it’s essential to follow specific best practices. Below are proven guidelines that will help you achieve consistently higher performance, stronger engagement, and better overall ROI from your SMS campaigns.

1. Follow Opt-In and Opt-Out Rules

The foundation of every successful SMS marketing campaign is explicit user consent. Before sending any promotional message, you must have the customer’s permission. This is not difficult, as long as you follow the required regulations.
You can collect opt-ins:

• through your website
• via email subscription forms
• through social media channels

Equally important is providing clear and simple opt-out instructions. Users must be able to stop receiving SMS messages easily. Continuing to message someone who no longer wishes to receive communications: harms your brand reputation, increases unsubscribe rates, can lead to customer and revenue loss, and may result in legal penalties.
For this reason, opt-out functionality is not just a best practice - it is a legal requirement and a key element of trustworthy SMS communication.

2. Pay Attention to Sending Time

It’s not just what you send—it’s also when you send it. While technology allows SMS campaigns to run 24/7, not every time of day is suitable for marketing. Sending messages at the wrong time can annoy customers and significantly reduce campaign effectiveness.
In general, the best times to send promotional SMS messages are:

• Weekdays: 9:00–12:00 and 17:00–21:00
• Saturday & Sunday mornings: 10:00–12:00
• Sunday afternoon: 16:00–19:00

These time slots align with moments when users are more relaxed, available, and open to viewing offers or updates.
Additionally, sending SMS messages on birthdays, name days, or important holidays can create a positive impression, strengthen emotional connection with your brand, and deliver higher engagement rates.

3. Use Strong CTAs and Links

For an SMS campaign to be truly effective, it must include clear and compelling Calls to Action (CTAs). CTAs capture the user’s attention and guide them toward the next step. However, a CTA alone is not enough - users also need an easy way to act on it.
Include links to:

• your eCommerce store
• a specific product page
• a blog post
• a dedicated landing page
• a lead or interest form

By doing so, you remove friction from the customer journey and make the action instant and effortless significantly increasing the chances of turning recipients into leads and, ultimately, customers.

4. Be Absolutely Clear About the Purpose of the Message

An SMS should clearly communicate its purpose from the very first sentence. The more direct and clearly phrased the message is: the less confusion it creates, the more likely the recipient is to take the desired action. Clarity and brevity are critical in SMS marketing, this is not the right channel for long descriptions. A well-structured SMS helps the user instantly understand what you are offering, why it matters, and how to respond, leading to higher engagement and better campaign performance.

5. Measure Campaign Performance

Tracking and analyzing the results of your SMS campaigns is essential to understand how effective they are and where improvements are needed. Without measurement, you are operating blindly and that can cost both time and money.

Monitor key KPIs such as: opt-out rates, click-through rates (CTR), conversion rates.These metrics clearly show whether your investment is paying off and help you optimize future campaigns. By continuously analyzing performance data, you can refine your messaging, timing, and targeting to achieve even stronger results over time.

6. Personalization

Personalization is perhaps the most important factor that separates a successful SMS campaign from one that simply… goes unnoticed. With targeted practices, you can make your messages more human, more relevant, and far more effective.
Best practices for personalization:

• Use the customer’s name to create familiarity and a friendly tone
• Reference previous purchases or interactions, so the message feels genuinely tailored to their needs.
• Leverage special moments such as birthdays, anniversaries, or other personal milestones to add a warm, human touch.
• Encourage feedback and allow users to manage their preferences (message frequency, content type, topics of interest).

When customers feel that your brand truly “sees” them and that they’re not just receiving another generic bulk message you significantly increase: engagement, trust in your brand, the likelihood of repeat purchases. Used correctly, personalized SMS becomes a powerful driver of long-term customer relationships.

Conclusion

SMS marketing continues to evolve and deliver impressive results for businesses that use it strategically. With Yuboto’s solutions, you can create targeted campaigns, increase sales, and communicate with your customers in the most direct and reliable way.

Ready to upgrade your business communication? Try Yuboto’s SMS services today and experience the difference firsthand. Try Yuboto’s SMS services today and experience the difference firsthand. Sign up for free to our advanced SMS marketing platform and start sending high-performing campaigns with confidence.

Are you looking for new, high-performing ways to communicate with your audience? Then it might be time to leverage Viber Business Messages.

You already know that Viber is widely used but did you know that in Greece it is by far the most popular messaging app? 9 out of 10 Greeks have Viber installed on their mobile phones, and 1 in 2 use the app daily.

Wondering what Viber Business Messages really are and how you can get a Viber Business Account for your company? Want to understand the pricing model and how Viber for Business charges work?You’re in the right place. In this complete guide, we’ve gathered everything you need to know about Viber Business from how it works and what it offers, to costs, use cases, and best practices so you can decide how to use it effectively for your business communication.

1. What Is Viber for Business

Viber for Business is a suite of solutions and services offered by Viber to help businesses and brands reach their audience and communicate with them effectively directly within the Viber app.
The available Viber for Business solutions include:

• Viber Business Messages
• Viber Ads
• Viber Stickers
• Viber Chatbots

Are you ready to launch your own Viber Messaging campaigns?

2. Why Use Viber Business Messages

Viber Business Messages are an obvious choice for businesses that want to build profitable, long-term relationships with their audience. Especially in Greece, Viber for Business is an essential marketing channel due to the app’s massive adoption. Businesses aim to communicate with customers where they already are - and Viber Business Messaging is a must-have tool for achieving that.

Let’s take a closer look at the key advantages:

6.5 Million Users in Greece
Without a doubt, Viber’s biggest advantage is its enormous popularity among Greek users. The app has over 6 million active users in Greece, giving businesses that adopt Viber Business Messages access to an exceptionally large audience.

Two-Way Communication
The ability to engage in real-time conversations with customers opens new possibilities and strengthens marketing efforts. Brands can build more personal relationships, increase trust, and turn consumers into loyal customers through direct, interactive communication.

Advanced Features
Viber for Business provides a wide range of advanced features and tools that help businesses communicate more effectively. Specifically: brands and customers can exchange files, making technical support faster and easier, businesses can send explanatory how-to videos, customers can reply directly to specific messages within a conversation. These capabilities significantly enhance both customer support and overall engagement.

One Channel for All Communications
With Viber Business Messages, businesses can send promotional messages, service updates, and engage in customer conversations all within a single channel: Viber. This simplifies campaign management for businesses, while recipients can easily search past messages or pin important ones at the top of the conversation. Overall, Viber for Business makes communication between brands and consumers more direct, faster, and more effective.

Official Viber Verification
Trust is critical in today’s digital and eCommerce environment. Businesses that create an official Viber Business Account gain a significant advantage, as users can be confident they are interacting with the legitimate brand - not an impersonator. This official verification reassures customers and strengthens brand credibility from the very first interaction.

Viber Business Messages – Use by Industry in Greece

Rich Content
With Viber Business Messages, you are not limited to short text-only communications. Businesses can send images, videos, files, and URLs with CTA buttons, while customers can reply with files, photos, and videos as well. This interactive, rich-content communication significantly increases conversions and helps businesses better understand what consumers are really looking for.

Lower Cost
With Viber for Business, you can save a significant portion of your marketing budget, as you are charged only for messages that are successfully delivered, not for all messages sent.In other words, you pay only for delivered messages in every campaign. Additionally, Viber Business Messages support the Time to Live (TTL) feature, allowing businesses to define a specific delivery window for each message.

Detailed Reporting
Businesses using Viber Business Messaging receive in-depth analytics for every campaign, including metrics such as: delivered messages, read messages, link clicks. These insights enable businesses to draw valuable conclusions about recipient behavior and continuously optimize future campaigns.

Personalized Messages
Viber Business Messages support full message personalization. Businesses can tailor content by adding the recipient’s name and other unique, customer-specific details. This makes messages more engaging and significantly increases the likelihood that recipients will take the desired action.

100% Delivery with SMS Fallback
SMS Fallback is an advanced feature of our platform. Any Viber message that cannot be delivered for any reason is automatically rerouted and sent as an SMS. For example, if a user does not have Viber installed on their device, they will receive the same content via SMS. As a result, businesses ensure they reach their entire audience, achieving maximum delivery coverage.

Top-Tier Data Security
Viber provides end-to-end encryption for all private and group conversations, as well as full encryption for Viber Business Messages. Messages are not stored on Viber’s servers, and all connections used are fully secure - ensuring the highest level of data protection.

Integration with Third-Party Systems
Viber Business Messages support integration with third-party systems such as eCommerce platforms, enabling automated notifications and order updates. The Viber for Business API is a flexible, robust solution designed to meet the integration needs of businesses of any size or industry.

Are you ready to launch your own Viber Messaging campaigns?

3. What Is a Viber Business Account 

Businesses that want to use Viber Business Messages must first create a Viber Business Account. Business Accounts are official, Viber-verified pages within the Viber app. Think of a Business Account as your brand’s official profile on Viber, providing users with key information about your company.

A Viber Business Account page includes:

• company logo
• brand name (Viber Sender ID)
• blue tick (verified account badge)
• conversation history with each customer
• business address
• an “About” section describing the company

Viber Business Account – Useful Features

Searchable Profiles
Users can search for any brand directly in the Viber app’s search bar and initiate a conversation themselves. This gives brands an additional touchpoint to connect with potential customers and drive inbound engagement.

Unsubscribe Feature
Recipients of Viber Business Messages can easily opt out from a Viber Business Account if they no longer wish to receive messages. This ensures transparency, respects user preferences, and supports compliance with communication best practices and regulations.

Why You Need an Official Viber Business Account

Brands and companies are increasingly recognizing the value of Viber Business Messages and personalized messaging, and are steadily adding Viber—and other messaging apps—into their marketing mix. Banks, retailers, logistics companies, and businesses across many industries can successfully leverage bulk Viber messaging to communicate with their audience.

Building trust is especially important when sending business messages. For this reason, Viber Business Messages are delivered only to users who have explicitly opted in to receive bulk Viber communications. In addition, users can always verify whether the sender is an officially approved business, as verified Viber Business Accounts display a blue tick next to the brand name.

An official Viber Business Account also includes essential business information such as: company logo, business address, contact phone number, a short company description.

In essence, it provides everything recipients need to feel confident and secure when interacting with your brand. This transparency and credibility significantly increase engagement and trust in your Viber communications.

4. Viber Business Messages – Message Types & Categories

Viber Business Messages are divided into three main categories, based on the purpose and content of the message. Each message type also follows a different pricing model.

Types of Viber Business Messages

• Promotional Messages
• Transactional Messages
• Conversational Messages

Promotional Viber Messages 

Promotional Messages are used for sales, marketing, and advertising activities. They can include: text (up to 1,000 characters), emojis, images, videos, CTA buttons.

Use cases:

• launching new products
• announcing special offers or discounts
• notifying customers about back-in-stock products
• sending coupons and promotional codes

Examples

SUPER SALE up to 80% OFF
Refresh your summer look with up to 80% discount on 5,200 t-shirts, swimwear, shorts, shoes, and summer accessories! ⛱️ ⛱️

Hurry up - offer valid until today at 23:30
Free shipping on orders over €50

Get it Now

Grand Opening!
Our new store at 56 Ermou Street has just opened!

Visit us and discover unique collections, exclusive items, and stock products.

We’re celebrating our opening all week long

Learn More

Transactional Viber Messages 

Transactional Messages, as their name suggests, are used for transaction-related communication and the delivery of important or time-sensitive updates. They consist of text only plus a link.

Use cases:

• sending OTPs (One-Time Passwords) 
• order confirmations
• order tracking updates
• appointment reminders

Examples

This is a reminder that the vehicle inspection (KTEO) certificate for YYY000 expires in 5 days. Book your car inspection appointment now here: yuboto/link

Your package will be delivered tomorrow between 10:15 & 12:00. Cash on delivery: €144. Thank you for choosing us.

Conversational Viber Messages – Two-Way Communication

Conversational Viber Messages allow recipients to start and maintain a direct dialogue with a business. They are divided into two categories: Two-Way and Session messages. The main difference between them relates to pricing. You can find detailed information about two-way  and sessions  messages in the respective sections.

Two-Way Viber Message Pricing
Two-Way messages are charged per delivered message.

Session Viber Message Pricing
Sessions are 24-hour windows during which businesses can send up to 60 messages while being charged only for the first message. To start a Session, the conversation must be initiated by the customer.

Use cases:

• customer support
• collecting feedback
• order management
• post-sales support

Examples

Good evening, my phone is not working. Could you please help me?

Good evening, one of our technicians is checking your connection. We will update you within 10 minutes.

Hi Kostas, could you please rate your recent experience with our technical support team?

Good evening, I was satisfied. The response was immediate, keep up the good work.

Viber with SMS Fallback

Wondering what happens if recipients don’t have the Viber app installed or don’t have internet access at the time a campaign is sent? With the advanced Fallback to SMS feature, any Viber messages that fail to be delivered for any reason are automatically rerouted and sent as SMS. What’s more, businesses can include mobile landing pages  in the SMS, allowing for rich, interactive content. This means that even through SMS, campaigns can remain engaging and content-rich—offering an experience very similar to Viber messaging.

Are you ready to launch your own Viber Messaging campaigns?

5. Viber Business Messages
Best Practices for Successful Campaigns

There are several best practices you should follow to ensure your Viber Business campaigns deliver maximum results. Below, we break down the key best practices to help you boost the effectiveness of your Viber messaging efforts.

Are you ready to launch your own Viber Messaging campaigns?

6. Viber for Business & Data Security

Viber is one of the most secure messaging apps worldwide and places strong emphasis on data protection and user privacy.

• All messages exchanged between businesses and consumers are protected with end-to-end encryption.
• Viber Business Messages are displayed only on the recipient’s device. Viber does not store messages after they have been delivered
• Viber keeps customer data fully secure and does not share or distribute it to third parties.
• Viber uses exclusively secured servers for the delivery of Business Messages, hosted within virtual private cloud environments to ensure maximum protection.

Viber Business Messages & GDPR
Viber Business Messages, just like SMS marketing, are an opt-in communication channel. This means that recipients must have explicitly given their consent (GDPR consent – opt-in) before businesses are allowed to communicate with them.

Businesses are required to: Collect explicit consent from users before sending Viber Business Messages, Store and maintain proof of consent for every recipient included in their contact lists, If messages are sent without explicit recipient consent, they are considered spam, and Viber may impose penalties or fines on the sender. Recipients also have the right to unsubscribe at any time, ensuring full transparency, compliance, and respect for user preferences.

7. Viber Business Messages Pricing

The Viber Business Messages service is offered through a monthly subscription. The subscription fee is determined based on the destination country of the messages. You can view the official Viber pricing list here 

In Greece, the monthly subscription (minimum consumption amount) is 175.00€ and includes a minimum number of messages that can be sent.

The total number of messages you are entitled to send depends on the pricing table below:

*The numbers apply if you send only one message type. You can, of course, combine different message types, with each one charged according to its respective rate.

If the messages included in the monthly fixed subscription are not sufficient, any additional messages are charged according to the pricing table above. Of course, you can send messages to all supported countries, with the corresponding charges applied.

If your contact lists are smaller or you do not plan to run campaigns frequently enough to fully leverage Viber Business Messages, we recommend considering alternatives such as SMS Marketing  as well as tools to help you grow your recipient lists, such as Subscription Forms. 

Conclusion

To sum up, Viber Business Messages enable businesses to send promotional campaigns and important updates to their customers instantly, quickly, and effectively. At the same time, they provide the ability for real-time, two-way communication between brands and consumers.

They are a powerful and highly effective tool for keeping customers informed about the latest updates, delivering timely and personalized customer support, and, of course, increasing sales. Start leveraging the most popular messaging app in Greece today and see measurable results right away.

If you are looking for an official Viber partner to get started, contact us today!

Are you ready to launch your own Viber Messaging campaigns?